Welcome to a world of play, designed for the tiniest members of your family. Our collection of baby toys is created to support the early stages of your baby’s development, offering gentle stimulation for curious minds and little hands. Each piece is thoughtfully designed to bring joy and wonder to those precious first months and years. With a focus on simple, engaging play, these toys are made to be treasured companions as your baby grows, explores, and learns about the world around them.
Designed for sensory exploration
A baby’s first interactions with the world are a full sensory experience. Our toys are created with this in mind, featuring a variety of textures, sounds, and forms to engage a developing baby. Soft, knitted rattles contain a gentle bell that chimes with every shake, while activity toys feature crinkly paper that sparks auditory curiosity. The contrast between smooth wooden surfaces and soft, pliable silicone offers a rich tactile experience. Several designs in soft colors and signature prints provide calm visual stimulation, helping your baby to focus and discover new shapes and patterns. These features are designed to encourage grasping, touching, and listening, supporting the development of fine motor skills and sensory awareness.
Thoughtful materials and craftsmanship
We believe that playtime should be rooted in quality and care. That’s why our baby toys are crafted from carefully considered materials. You will find several toys, from soft rattles to activity hangers, made with organic cotton. Many of these styles are GOTS certified. The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, including environmental, human rights and social criteria, backed up by independent third-party certification of the entire textile supply chain.
For our wooden toys, like stacking towers and building blocks, we use wood from responsibly managed sources. Several of these products are made with FSC certified wood. FSC certification ensures that products come from responsibly managed forests that provide environmental, social and economic benefits. The FSC Principles and Criteria provide a foundation for all forest management standards globally. Our teethers and other select items are made of soft silicone, designed to be safe and soothing for little gums.
A world of gentle discovery
Our collection offers a variety of toys to accompany your baby through different moments of their day, from quiet time to active play.
Soothing sounds and sweet lullabies
Create a calm and comforting atmosphere with our music mobiles. Designed to hang over a crib or changing station, they turn slowly while playing classic, gentle melodies. These mobiles help to soothe your baby and can become a lovely part of the bedtime or changing routine, creating moments of peace and tranquility.
Soft friends for little ones
Our assortment of rattles and activity toys are perfect first friends for a baby. Made with knitted exteriors and classic embroidered faces, they are soft to the touch and easy for small hands to hold. Whether it’s a friendly dino, a sweet rabbit, or a whimsical unicorn, these companions are designed for cuddles and gentle play.
Toys for grasping and exploring
As your baby begins to interact more with their surroundings, toys that encourage grasping and problem-solving become essential. Activity rings and teethers are shaped for easy holding and safe chewing. Stacking toys and wooden blocks invite your little one to practice hand-eye coordination and understand cause and effect, laying the foundation for more complex play as they grow.
Explore more for your little one
As your child grows, their world of play expands. Discover our imaginative kids toys for their next adventures. And for everyday comfort and style, browse our collections of soft baby clothes and classic kids shoes. We also have a lovely selection of stuffed animals perfect for cuddles.
Baby toys for the sweet beginnings
Welcome to a world of play, designed for the tiniest members of your family. Our collection of baby toys is created to support the early stages of your baby’s development, offering gentle stimulation for curious minds and little hands. Each piece is thoughtfully designed to bring joy and wonder to those precious first months and years. With a focus on simple, engaging play, these toys are made to be treasured companions as your baby grows, explores, and learns about the world around them.
Designed for sensory exploration
A baby’s first interactions with the world are a full sensory experience. Our toys are created with this in mind, featuring a variety of textures, sounds, and forms to engage a developing baby. Soft, knitted rattles contain a gentle bell that chimes with every shake, while activity toys feature crinkly paper that sparks auditory curiosity. The contrast between smooth wooden surfaces and soft, pliable silicone offers a rich tactile experience. Several designs in soft colors and signature prints provide calm visual stimulation, helping your baby to focus and discover new shapes and patterns. These features are designed to encourage grasping, touching, and listening, supporting the development of fine motor skills and sensory awareness.
Thoughtful materials and craftsmanship
We believe that playtime should be rooted in quality and care. That’s why our baby toys are crafted from carefully considered materials. You will find several toys, from soft rattles to activity hangers, made with organic cotton. Many of these styles are GOTS certified. The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, including environmental, human rights and social criteria, backed up by independent third-party certification of the entire textile supply chain.
For our wooden toys, like stacking towers and building blocks, we use wood from responsibly managed sources. Several of these products are made with FSC certified wood. FSC certification ensures that products come from responsibly managed forests that provide environmental, social and economic benefits. The FSC Principles and Criteria provide a foundation for all forest management standards globally. Our teethers and other select items are made of soft silicone, designed to be safe and soothing for little gums.
A world of gentle discovery
Our collection offers a variety of toys to accompany your baby through different moments of their day, from quiet time to active play.
Soothing sounds and sweet lullabies
Create a calm and comforting atmosphere with our music mobiles. Designed to hang over a crib or changing station, they turn slowly while playing classic, gentle melodies. These mobiles help to soothe your baby and can become a lovely part of the bedtime or changing routine, creating moments of peace and tranquility.
Soft friends for little ones
Our assortment of rattles and activity toys are perfect first friends for a baby. Made with knitted exteriors and classic embroidered faces, they are soft to the touch and easy for small hands to hold. Whether it’s a friendly dino, a sweet rabbit, or a whimsical unicorn, these companions are designed for cuddles and gentle play.
Toys for grasping and exploring
As your baby begins to interact more with their surroundings, toys that encourage grasping and problem-solving become essential. Activity rings and teethers are shaped for easy holding and safe chewing. Stacking toys and wooden blocks invite your little one to practice hand-eye coordination and understand cause and effect, laying the foundation for more complex play as they grow.
Explore more for your little one
As your child grows, their world of play expands. Discover our imaginative kids toys for their next adventures. And for everyday comfort and style, browse our collections of soft baby clothes and classic kids shoes. We also have a lovely selection of stuffed animals perfect for cuddles.
