HOW IT ALL BEGAN
Rosie Huntington-Whiteley is a global superstar with a dedicated fan base and an expansive network. From the fashion runways and front pages to the spotlight in Hollywood, Rosie is a household name, but above all, she’s a dedicated mother - and a longtime Konges Sløjd fan.
Since they were little, Rosie has dressed her children, Jack and Isabella, in signature konges Sløjd pieces, adoring our brand for its playfulness, unique prints, and whimsical touch.
The Rosie x Konges Sløjd collaboration began as an impromptu DM on Instagram from our founder, Emilie Konge, asking Rosie if she would be up for making something fun with us.