Information about the processing of personal data (privacy policy)
At Konges Sløjd ("Konges Sløjd", "we", "us" or "our"), data protection and confidentiality are high priorities. This privacy notice applies to our processing of personal data, including on our website www.kongessloejd.dk. It describes Konges Sløjd’s processing of your personal data and gives you the information you are entitled to receive in accordance with the data protection legislation.
1. Data controller
Name & contact details
Konges Sløjd ApS
Address: Kuglegårdsvej 13-17, Building 13, 1434 København
Business registration no. (CVR): 36718714
Email: webshop@kongessloejd.com
2. Processing activities
2.1 Purchase of products
When you purchase products from us, we process personal data about you for the following purposes:
Delivery and invoicing of products to you, processing of possible complaints, exchanging or returning products, etc.
Compliance with the legal obligations we are subject to, in particular under the Danish Bookkeeping Act
Compilation of statistics and other grounds for managing our business, improving our products and ensuring effective customer service
Communication with you concerning your orders, including the ability to send service messages to you
In order to fulfil these purposes, we process the following categories of personal data about you if you purchase products from us:
- Name
- Address
- Email address
- Phone number, and
- Information about your purchase and your purchase history
If you are a company that is purchasing the products with a view to reselling them, we process the following categories of personal data about you as a contact person:
- Name
- Contact information, i.e. your work address, phone number and email address
In addition, we process the following information about the company you represent:
- Registration number / VAT number
- The terms of trade we have agreed with the company
- Your contact person at Konges Sløjd
- Trading history
- Current status, including the current balance in your account with us
- Other comments or terms regarding our trading relationship
The legal basis for the processing is Regulation (EU) 2016/679 (hereafter “GDPR”) Article 6(1)(b), as the processing is necessary for entering into and fulfilling a contract with you GDPR, Article 6(1)(c), as the processing is necessary for us to comply with the legal obligations we are subject to, in particular under the Danish Bookkeeping Act.
GDPR, Article 6(1)(f), as the processing is necessary for us to pursue our legitimate interest in the ongoing management and development of our business, our products and our relationships with our customers
We store information about the individual orders for five years from the end of the year in which each order is placed. Other information is stored for five years from the end of the year we last processed an order from you or the company you represent.
2.2 Processing of enquiries
If you contact us, we process the following personal data about you for the purpose of being able to respond to your enquiry:
- Name
- Email address
- Phone number, and
- Information you provide in your correspondence with us.
The legal basis for the processing is Article 6(1)(f) of the GDPR, as the processing is necessary for us to pursue our legitimate interest in processing your enquiry.
The information is stored for two years from the end of the year in which completed the processing of your enquiry, unless the enquiry has led to financial transactions. In that case, the information will be stored for five years from the end of the year in which your enquiry was processed.
2.3 Newsletters and marketing
If you have consented to receiving marketing material from us, we process the following categories of your personal data in order to send you newsletters and other marketing material – including via email and SMS:
- Name
- Email address
- Phone number
The legal basis for the processing is Article 6(1)(f) of the GDPR, as the processing is necessary for us to pursue our legitimate interest in sending newsletters and other forms of marketing material to recipients who have consented to receive such material.
To the extent our communication with you takes place via Facebook, we are joint controllers with Facebook – you can read more about Facebook’s processing of personal information here and about the joint controllership arrangements here.
Your personal data and the related consent will be deleted two years from the end of the year in which you have withdrawn your consent or when we have not actively used your consent to send marketing material to you for a period of 12 months.
2.4 Competitions and events
If you choose to participate in a competition or event, we process the following categories of personal data about you for the purpose of managing/carrying out the individual competition or event:
- Name
- Email address
- Address
- Phone number
- Other information included in the specific competition or event
The legal basis for the processing is Article 6(1)(f) of the GDPR, as the processing is necessary for us to pursue our legitimate interest in registering your participation in a competition or event and, in certain cases, publishing and notifying you directly that you have won a prize.
To the extent our communication with you takes place via Facebook, we are joint controllers with Facebook – you can read more about Facebook’s processing of personal information here and about the joint controllership arrangements here.
We delete the information one year from the end of the year in which the event or competition has ended.
2.5 Operation of the website
We use cookies and similar tracking technology on our website, and in this connection we collect information about your use of the website. The purpose of the processing is to be able to offer a well-functioning and relevant website.
For this purpose, we collect information about your IP address, the equipment – both hardware and software – you use to access the website, as well as information about how you use the website, including which links you click on.
You can read more about the individual cookies, including the purpose of the individual cookie and how long the individual cookie is stored in the cookie overview, which can be found by clicking on the cookies sign. Here you can also find links to the privacy policies of third parties we use for certain services by placing their cookies on our website and who, together with us, are joint data controllers of the information collected through these cookies.
2.6 Other administration, including suppliers and partners
If you are a supplier or business partner of Konges Sløjd, or if you are otherwise in contact with us for reasons other than those stated in sections 2.1 – 2.5 above, we process information about you for the purpose of managing the relationship we have with you or the company you represent.
Depending on the context, we may use the following categories of personal data:
- Name
- Contact information (for suppliers and business partners, typically work address, phone number and email address)
- Information about the nature of the relationship you or the company you represent has with Konges Sløjd
- Correspondence and trading history with Konges Sløjd
- Other information that may be relevant to the specific relationship
The legal basis for the processing, depending on the nature of the relationship we have with you or the company you represent, is Article 6(1)(b) of the GDPR (in cases where the processing is necessary for entering into or fulfilling a contract), or Article 6(1)(f) of the GDPR, as the processing is necessary for us to pursue our legitimate interest in managing cooperative relationships and communicating effectively with stakeholders.
In cases where the information includes financial transactions, the transaction information is retained for five years from the end of the year in which the transaction is made, while other information is retained for five years from the end of the year in which we last had a transaction involving you or the company you represent.
3. Retention of information
As a general rule, the retention periods stated in the description of the individual processing activities apply. However, in certain cases, we may retain information for a longer period of time if it is necessary for complying with a legal obligation imposed on us or for establishing, exercising or defending a legal claim.
4. Disclosure and transfer of personal data
We may disclose personal data about you to logistics companies and others in cases where this is necessary for fulfilling the agreement with you, to lawyers, accountants and other advisers assisting our business, as well as to law enforcement or other public authorities, if required by law or if we are required to disclose the information by a court order or similar measures.
In addition, we may entrust personal data to suppliers who – as data processors – support our business, e.g. suppliers of IT systems, IT operational services or other forms of business services.
5. Transfer of personal data to third countries
When you use our webshop, send us an enquiry or receive newsletters and other forms of marketing from us, your personal data is processed by data processors located in countries outside the EU/EEA or using sub-processors outside the EU/EEA, primarily the United States.
In such situations, we take measures to ensure that a transfer basis is established – typically the European Commission’s standard contractual clauses, and we also take additional measures to protect your rights and freedoms if we consider that this is necessary in relation to the individual recipient countries.
You can obtain a copy of the agreements we have entered into on the basis of the European Commission’s standard contractual clauses by contacting us using the contact details listed in section 1.
6. Your rights
- You have the right to access to the personal data we process about you.
- You have the right to object to our collection and further processing of your personal data.
- You have the right to have your personal information rectified and deleted, with certain statutory exceptions.
- You have the right to request restriction of processing.
- You have an unconditional right to object to your personal data being used for direct marketing purposes.
- You have the right to request a copy of your personal data in a structured, commonly used and machine-readable format and to request that your personal data be transferred to another data controller (data portability).
- To the extent that the processing is based on your consent, you can withdraw this consent at any time. Withdrawal of consent only affects the processing after you withdraw the consent and thus does not affect the lawfulness of processing that has taken place before you withdrew the consent. You can unsubscribe from our newsletters by clicking on the link at the bottom of the newsletter.
- You always have the right to lodge a complaint with a supervisory authority, for example the Danish Data Protection Agency.
Please note that certain conditions and limitations apply to some of these rights. Therefore, we may not be obliged to comply with your request.
7. Influencers
If you are an influencer and have a collaboration with
us, we process the following categories of personal data about you in order to
manage/execute the collaboration.
- Name
- Adress
- Phone number
- Numbers of followers on social medias
The legal basis for the processing is GDPR Article 6, letters b, c, and f, as the processing is necessary for us to enter into and
fulfill a contract with you, comply with our legal obligations under accounting
law, and pursue our legitimate interest in benefiting from our collaboration.
In connection with fulfilling the above purposes, your personal data may be transferred to third parties who provide relevant services under your contract with Konges Sløjd. Such third parties only process personal data after instructions from Konges Sløjd.
Access to your personal data is limited to persons whohave a legitimate need for access.
As a general rule, your personal data is kept for 5years after the end of collaboration un-less otherwise required by law -including accounting requirements.
We deem a collaboration to be terminated 1 year after receival of the products. During this period, we expect that content featuring the received products may occur, in which @kongessloejd and @kongessloejd_boutique are mentioned. Konges Sløjd reserves the right to share any such content created by the influencer on its own platforms.
We do not sell your personal data to any third parties.
8. Gifting
When we gift you please remember to explicitly write ‘gifted by Konges Sløjd’ on posts that feature our collaboration and include #kongessloejd in your caption.
9. Changes to the Privacy Policy
We reserve the right to make changes to this Privacy Policy from time to time. In case of changes, the date at the bottom of the Privacy Policy will be updated. The Privacy Policy in force from time to time will be available on the “www.kongessloejd.dk” website. In the event of significant changes, you will receive a notification by email.
This version was last updated in May 2025.